True Group’s leaders, top executives and employees play an important role in many social development activities, especially in education and natural and environmental preservation. Their various social contribution activities focus on young people in Bangkok and nationwide, as well as on underprivileged children.

We believe that if we can improve young people’s understanding and provide them with the resources they need to enjoy a wide range of educational opportunities we will be able to stimulate their creativity, encourage their innovative thinking and help them develop and express their ideas in rational and systematic ways. We are doing this by providing education additional to their classroom teaching.

We also encourage them to better understand their environment and their local community through the use of ICT and natural and environmental activities, expanding their worldview so they can become fully fledged adults who can add value to society as a whole. A highlight for the
general public has been True’s promotion of natural and environmental preservation activities through the Nature Conservation Photography Contest, “Precious Wildlife and Valued
Forest”, joining with the National Park, Wildlife and Plant Conservation Department. This program aims to build awareness of nature and the environment, especially forestry and wildlife, through a photography contest held annually since 1995 and now in its 12th year. The program also includes a photo-taking forum where leading photographers and nature preservation activists are invited to share their knowledge and viewpoints on photo-taking technique as well as natural and
environmental preservation.

True’s promotion acknowledges His Majesty’s concern for the environment and his couragement to use our human and natural resources wisely for the sake of the Thai nation. Her Royal Highness Princess Maha Chakri Sirindhorn was kind enough to present the 2006 contest winners with their awards.

We are also working with the Bangkok Metropolitan Administration on a “Bangkok Environs Improvement” project to tidy up all fixed-line cabling along Bangkok’s main roads to
commemorate the Auspicious Occasion of the 60th Anniversary of His Majesty’s Accession to the Throne. We have also worked with Pattaya City Council to collect garbage on a three-kilometer stretch of central Pattaya beachfront.

True also introduced a program called “Beautiful River by True” in which True’s fixed-line team is working with Bang Plat District’s Environmental Office to collect garbage from the Chao Phraya River and keep the river beautiful.

True’s Solar Energy Project is a joint project with King Mongkut’s Institute of Technology
Ladkrabang to encourage the use of solar energy to tackle fuel shortage problems and reduce
environmental impacts.

We have also established a “Mobile Phone Battery Disposal Project” to fully support the Mobile
Phone Battery Disposal Project initiated by the Ministry of Natural Resources and Environment to
dispose of mobile phone batteries correctly and safely. True joined the project by publicizing the risk that expired mobile phone batteries pose to the environment if incorrectly disposed of. Unwanted batteries can be left in collection boxes at all True Shops and True Move Shops nationwide.

We place great importance on the environment and are working with Rangsit Nature Education Center and WWF Thailand to create the “Natural and Environmental Preservation for Youth” project to raise awareness of natural and environmental preservation. This project involves two activities, “Our Sea We Love” and “Life On Our Planet”, at Digital Playground by True on the third floor of the Bangkok shopping mega mall Siam Paragon. The aim is to encourage young people to preserve nature and the environment.

As well as activities for young people and the general public, True has established various activities and programs for local communities and wider society including the Dropwire Reuse Project. This project reuses dropwire that is not in service and has become “aerial garbage”, enabling it to be reused for customers which not only increases the working effeciency of
the dropwire but also reduces the amount of aerial garbage.

To show gratitude to our beloved King, True Group was delighted to play its part in the celebrations with our “I Will Do” project. The project’s first campaign demonstrated True’s
convergence capabilities by using more than 50 webcam booths nationwide and inviting people
to pledge their good deeds in tribute to His Majesty. The campaign attracted many Thais of
all ages