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True is the most integrated communications solution provider in Thailand.

We were incorporated in November 1990, and registered as a public limited company in 1993 under our former name, TelecomAsia Corporation Public Company Limited. We began trading on the Stock Exchange of Thailand in December 1993 with the security symbol “TA” and registered capital of Baht 22,230 million. At this time we had an annual turnover of Baht 2 billion and employed 1,500 staff.

In April 2004, as part of a rebranding under the ‘‘True’’ brand name, we changed our name to True Corporation Public Company Limited and adopted the security symbol “TRUE”.

Backed by Asia’s largest agro-conglomerate, the Charoen Pokphand Group (with an approximately 34 percent shareholding), we provide consumers, small and medium enterprises, and corporations with a full range of voice, data and multimedia solutions customized to meet their needs.  We are a leading fixed line service provider and the largest broadband provider in the Bangkok Metropolitan Area (BMA), and a major player in the cellular, Internet and pay-TV markets.

Major subsidiary and affiliated companies in the True Group include True Move (formerly TA Orange), the third largest mobile phone operator in Thailand, True Internet, no.1 ISP, and United Broadcasting Corporation (UBC), Thailand's leading pay television operator.

In 1991 we entered into a build-transfer-operate (BTO) concession with TOT Corporation Public Company Limited (TOT) to build, install, jointly operate and maintain a two million-line wireline network in the BMA for a period of 25 years. We commenced receiving revenue from the operation of our wireline network in November 1992. In September 1995, we were granted approval to expand our wireline network by an additional 600,000 lines.

We received additional approvals to provide value-added, public payphone and other services, and launched the PCT service in 1999, hi-speed data transmission services including ADSL and cable modem in 2001, and Wi-Fi services in 2003.

 

In October 2001, we indirectly acquired a 41.1% equity interest in TA Orange. Full commercial launch of its mobile telecommunications service in Thailand took place in March 2002. In September 2004, we increased our shareholding in Bangkok Inter Teletech Plc./TA Orange to 82.86% and began to fully consolidate the results of TA Orange from the beginning of the fourth quarter of 2004.

 

At the end of 2005, the True Group had an annual turnover more than Baht 51 billion, infrastructure investments of more than Baht 100 billion, and employed more than 9,000 staff.

 
Key Developments in 2005
  February 2005 TA Orange signs a USD 133 million contract with Alcatel to expand its GSM/GPRS mobile network coverage and capacity and to upgrade its network with EDGE, 3G/UMTS and mobile Next Generation Network.

TA Orange launches Music World, a value-added non-voice service offering mobile music.

  March 2005 True launches VDSL (Very high bit-rate Digital Subscriber Line) technology for corporate and SME customers.          
Launch of “True Sphere”, a customer affinity program targeted at elite customers.
  April 2005 True launches Thailand’s first pre-pay hi-speed Internet service.

“True Station” Internet cafes make their debut in mass transit stations throughout Bangkok.

  May 2005 True launches White Net, an Internet filtering service for families and children.
  June 2005

NC True, a joint venture with Korea’s NC Soft, launches “Lineage II”, a top rating 3D Massive Multi-Player Online Role Playing Game (MMORPG).

True opens its first lifestyle concept shop, showcasing True and TA Orange services and products.

True extends the “All Together Bonus” to include university students, offering a maximum bonus of Bt 5,000 free talk-time on TA Orange for university tuition fee receipts.

  July 2005

True upgrades it Internet backbone to 10 Gbps.

  August 2005

True lowers barriers to broadband Internet, launching a Bt 1 modem campaign.

True partners with Intel to pilot WiMax technology in Thailand.

  September 2005

True launches Trueworld.net, an online portal offering music, games, e-books, and sports content.

    TA Orange launches Blackberry services.
   

True launches True Money subsidiary to operate an electronic cash and payment business, and introduces Mobile Money Cash Card allowing customers to purchase True services and content.

     
  December 2005 True extends its lifestyle brand by collaborating with Siam Ocean World to offer multi-media information at Thailand’s largest aquarium.
    True shareholders approve acquisition of pay-TV operator UBC, paving the way for True to become a “triple player” with market leadership in voice, data, and video.
    The final phase of debt restructuring for the PCT business is completed, leading to a gain of Bt 801 million.
   

TA Orange subscriber base reaches 4.5 million at year-end.

    The number of broadband subscribers reaches 300,322 at year-end, representing approximately 80% of the broadband market in the Bangkok Metropolitan Area.
   

The number of True Wi-Fi hotspots exceeds 2,000 at year-end.

     
  February 2006 TA Orange changes its name to True Move, allowing True to better leverage the synergies of the True brand.
 
Awards received in 2005
 
  True was named “Best Competitive Carrier” for the second consecutive year in the Telecom Asia Magazine Awards
True was voted by consumers as a Thailand Superbrand for the second consecutive year in the Readers’ Digest Asia Superbrand Survey.
True was named “Most Promising Service Provider” in the Frost & Sullivan Asia Pacific Technology Awards 2005.
True received the 2005 Bangkok Art Directors Association’s award for Calendar Graphic Design.
True’s website received the award for the highest hits among corporate websites from NECTEC, at the Truehits Web Awards 2005.
True was named as an “Organization with Good Employee Welfare and Benefits” by the Department of Labor Protection & Welfare, Ministry of Labor.
 
 
 
   
 
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