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Our strategy and vision is to become a customer-focused
total communications solutions provider. We are the only
telecommunications company in Thailand that can provide
customers with the full range of fixed line, wireless,
Internet Broadband and content products and services.
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| At the heart of our vision are four key brand values
which we express in our everyday lives. These values are
supported by principles which guide the way we work. |
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Credible |
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We are honest and respect
each other and work together for mutual success. |
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We communicate with
integrity, always keeping the best interest of the
company in mind. |
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We endeavor to do what
is right for our customers. |
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We make decisions and
are accountable for our actions. |
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Creative |
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We continually search
for new ideas and innovative ways to bring quality
products and services to our customers. |
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We share our ideas with
each other to create strong synergies. |
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We challenge conventions
so our business is always evolving to be ahead of
the market. |
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Caring |
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We act on the conviction
that our people will always be our most important
asset. |
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We are dedicated to
working together in harmony to do what's right for
our customers, colleagues and partners. |
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We treat people the
way we want to be treated. |
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We recognize performance
and celebrate achievements. |
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We nurture enduring
relationships with our partners. |
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Courageous |
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We have a strong desire
to improve and to win in the marketplace. |
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We take decisive action,
calculate our risks, and learn from our failures. |
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We recognize that with
opportunity comes accountability and with accountability,
ownership. |
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