The project was conceived from a simple concept of “little deeds can be of great value,” believing that strong wishes and aspirations of millions can turn into a unified force of love and gratitude that Thai people hold for their beloved King.   True is thus offering this unique opportunity to all Thais to express their loyalty and appreciation to His Majesty by making their pledges to perform good deeds via modern online media technology.  

Mr. Supachai Cheeravanont, President and CEO of True Corporation Plc, stated, “True Group is proud to be part of the great celebrations of the 60th Anniversary of His Majesty the King’s accession to the throne.  The ‘I Will Do’ project, which is implemented via True Group’s extensive communications network, allows millions of Thai citizens nationwide to make their pledges of good deeds, which is hoped to bring joy and delight to His Majesty the King as Thai people pledge to follow the right path.” 

“These pledges might seem little, yet their value is beyond any assessment as millions of people come together and resolve to do good deeds in recognition of His Majesty the King’s great kindness and dedication rendered to us all during the 60 years of his reign.  Based on this belief, True came up with the idea to offer opportunities to the public to express their gratitude and aspirations by making their pledges via True Group’s nationwide network of modern communications,” said Mr. Supachai.

The “I Will Do” campaign is a long-standing effort as it aims to mobilize as many people as possible in the project. 

“The idea is very simple and came out of a well-recognized truth that His Majesty the King has worked so hard for the past 60 years for the sake of Thailand and the Thai people.  So it is now our turn to do just one good thing in return of such great kindness that we are fortunate enough to be blessed with. No matter how small, 63 million good deeds can, on a daily basis, come together and develop into a formidable force,” said Mr. Supachai.

The “I will Do” project includes an innovative webcam technology installed at webcam booths located at over 45 True Shops nationwide -- 13 in Bangkok and 32 in the provinces.  In addition there will be 5 mobile webcam booths.  Recorded pledge messages given by the public will be selected for broadcast on UBC News Channel 7 and posted on www.iwilldo.net.   The project will also be widely publicized through a comprehensive advertising and PR campaign to create public awareness and solicit participation from people nationwide to make their pledges of good deeds as a tribute to His Majesty the King.

To be part of this great initiative, simply visit any of the 50  “I Will Do” webcam booths.  Make your pledge of good deeds to pay tribute to His Majesty the King for the webcam to record.  True will select some of the recorded pledge messages to be aired on UBC News Channel 7. 

In addition, pledge messages can also be sent via SMS or MMS to 74777 (free of charge), which will then be posted on  www.iwilldo.net.  The website consists of two main parts “Learn What His Majesty has done for us” and “Now It’s Your Turn to Do Good Deeds for His Majesty.”  The public is also welcome to send in their video clips, SMS, and MMS, or post web board messages or blogs to make pledges of good deeds. 

“All communication channels of the True Group’s nationwide network are drawn in to implementing this major project – True Move mobile phone network, UBC cable TV, True Online broadband network and True Shops - because we want as many people as possible to get involved in this manifestation of loyalty and gratitude for His Majesty’s great kindness bestowed upon us during the past 60 years.  True has also made stickers, T-shirts and polo shirts as publicity materials to promote public awareness of the campaign.  We do hope that the ‘I Will Do’ project will be well participated by the public all across the country,” concluded Mr. Supachai.

The “I Will Do” campaign has already kicked off and webcams will run until July 31, 2006 to allow as many people as possible to participate.  To make your pledges, please visit any of the 50 True webcam booths nationwide and record your messages.  Some of the messages will be broadcast on UBC News 7 daily at 18.45hrs. from today until July 31, 2006.  For more information, please visit www.iwilldo.net .